There is old adage in sales: know your audience. If you have a product you are trying to sell, know what motivates your potential customer and target your sales pitch to that. That same advice holds true when it comes to evangelization. If you want to be as effective as you can in sharing the faith you must first understand the person you are sharing the faith with. Get to know them, know what motivates them and what pains them. Jesus gives us a great example of targeting the message to the audience in his encounter with the Sadducees. Let us pay close attention to how he engages them as we read this Gospel so that way may learn how to more effectively share the truth.
Know Your Audience
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